What is Search Engine Optimization and why your business may benefit from it:

  • Get your website on popular Search Engines
  • Improve your website's position in search results
  • Increase your website traffic and visitors
  • Increase leads and exposure

Search Engine Optimization (or SEO)

We are a Calgary based creative and communication agency providing a wide array of solutions specifically tailored to help you inprove your online presence.

We design simple yet efficient websites and are fully committed to creating a site that represents your company’s core values. We always work in full partnership with all our clients, involving them at every stage of the design process. Your website is always developed to your specific requirements and is fully responsive and mobile-friendly.

Our team of professionals also helps you build your branding and corporate identity, incorporating these into your marketing and advertising campaigns. Our copywriters create clear, concise, and relevant content for websites, social media, and business communications that improves your rankings with search engines. We also manage your online advertising and social media campaigns and compose your content for the major online platforms.

Our CRM software developers help you to streamline your business operations, improving levels of customer service and the value of your brand, while providing you with more time to focus on growing your business.

For new business ventures, our full service startup solutions enable you to realize your dream and greatly increase your chances of success in today’s highly competitive marketplace. When you launch a new product, we work as your partner from the launch of your new website and during every stage of your journey.

So tell us about your business? We would love to learn all about you and how we can contribute to your continued success.

Tips & Tricks: Your SEO Technical Checklist!

The Website Basics

Search Engine Optimization can be done by adjusting/optimizing a lot of techincal areas of your website. Below is a list of areas that are taken into consideration when calculating your website's rankings on search engines:

PARAMETER

DESCRIPTION & GUIDELINES

Domain Name

Having keywords specific to your area of expertise directly in your domain name can help you get an advantage over your local competitors. Keeping your domain name short is also suggested as it makes it easier for your visitors to remember and/or type for future visits.

Example: www.ABCMotorcycleShop.com

Guidelines: Use one or two keywords highly relevant to your area of expertise. Choosing a short domain name is recommended not mandatory.

Mobile-Friendly

Mobile-Friendly websites are now the norm and are rewarded by Search Engines.

Example: https://www.abcbikeshop.com

Guidelines: Each page on your website should have a unique title. Maxium of 160 characters

Secure Connection

Website secured with SSL Certificates are now rewarded by Search Engines.

Example: https://www.abcbikeshop.com (Secure)

Example: http://www.abcbikeshop.com(Not Secure)

Guidelines: Each page on your website should have a unique title. Maxium of 160 characters

Page Load Speed

Faster page loads speed offers better user experience to your visitors.

Example: https://www.abcbikeshop.com

Guidelines: Each page on your website should have a unique title. Maxium of 160 characters

On-Page SEO Criteria

PARAMETER

DESCRIPTION & HOW-TO

URL Structure

Each page URL on your website should contain relevant keywords. The easier your URLs are to read to the human eye, the better!

Example: https://www.mywebsite.com/search-engine-optimization

Guidelines: Each page on your website should have a unique title. Maxium of 160 characters

Page Title

The title of each page should be relevant to its content

Example: <title>SEO Tips & Tricks by Rhodium Interactive</title>

Guidelines: Each page on your website should have a unique title. Maxium of 160 characters

Page Description

The META Description Tag is used on every page of your website to help search engines identify what the page is about.

Example: <meta name="description" content="Description goes here!" />

Guidelines: Maxiumm of 160 characters

Page Keywords
(Optional/Deprecated)

No longer used by Google but still used by other Search Engines

Example: <meta name="keywords" content="website, seo, mobile apps" />

Guidelines: Maxiumm of 160 characters

Heading

Each page should include one H1 tag to highlight the page's main topic.

Example: <h1>SEO Tips & Tricks from Rhodium Interactive</h1>

Guidelines:Maximum of 1 H1 Tag per page.

Sub-Heading(s)

Sub-Headings such has the H2, H3, H4 and H5 tags help to breakdown your page's content into sub-sections.

Example: <h2>Identify Sub-Topics on your Web Page!</h2>

Guidelines: Multiple sub-headings can be used on each page.

Alternate Image Text

Alternate Text helps search engines identify the subject or topic of each image on your website.

Example: <img src="image.jpg" alt="Brief description of this image" />

Guidelines: Alternate Text should be added to all images on your website.

Internal Links

Links on your website that link to other pages within your website

Using Social Media

Coming soon, stay tuned!

Tracking results: Google Analytics

Coming soon, stay tuned!